travel, business25 April 2024 15:38
N.C.C. joins hands with TAT and the tourism business sector to organize “Thailand Golf & Dive Expo plus OUTDOOR Fest 2024” continuously. To aim to expand the golf tourism market – diving – outdoor tourism Supporting quality tourism in the high-value premium market segment Ready to lead more than Come join in showcasing products and services. With many special package offers It is expected that there will be more than 55,000 target visitors, generating more than 200 million baht of money at the event.
Mr. Suraphon Utintu, Managing Director of N.C.C. Management and Development Company Limited, said that Thailand can be considered an important tourist destination in the world. As a result, there are a variety of tourism activities. and spread to every tourism market One of the niche markets that is growing at a high level is outdoor tourism, including golf, diving, and outdoor travel and sports activities. has become increasingly popular
These 3 groups of tourists can be considered as one of the government’s target tourists. with high spending per capita and have a longer travel period than general tourists Therefore, the event “Thailand Golf & Dive Expo plus OUTDOOR Fest 2024” has been organized, a tourism trade fair that combines 3 trade fairs that meet every lifestyle of tourism. including golf, diving, and outdoor travel activities. Held between 16-19 May 2024 from 11:00 a.m. – 8:00 p.m. at Halls 5-6, Queen Sirikit National Convention Center. which has been supported by the Tourism Authority of Thailand (TAT) since the first year of the event This has made this event continuously successful. This year, prepare to organize a full exhibition. including promotions for travel products and activities within the event After last year, we received a good response from both Thais and foreigners showing interest in attending the event in large numbers. This trend of lifestyle tourism in 2024 is still continuously hot. Moreover, this year is the 20th anniversary of the “Thailand Dive Expo”, so it is necessary to collect products from leading brands and popular brands. Let’s display the most, the most complete, with the most special promotions. To meet the needs of tourist groups
There will be more than 500 booths participating in the event, an increase of approximately 25% from last year, of which approximately 20% are foreign entrepreneurs for this event. There have been many famous brands joining in. Ready to organize special promotions with discounts up to 80% and various activities. Let’s participate in abundance. It is expected that no less than 55,000 tourists and interested parties will attend the event, and there will be more than 200 million baht in sales within the event and continuously in this industry. This event is considered one of the mechanisms for promoting tourism in the country. and drive the growth of the Thai economy very well
Thailand has become the number 1 producer of professional divers in Asia. Thailand Dive Expo community strengthens the Thai diving market. Ready to reinforce 20 years of success
For this event, there will be 3 big events, including the first event being “Thailand Dive Expo :TDEX”, a comprehensive diving tourism business expo. It is a collection of products and services related to diving tourism. From courses to diving trips both domestically and abroad. Resort near dive sites Diving equipment, accessories, famous brands photography equipment, etc. In addition, there will be a “TDEX Diver’s Talk” discussion on interesting topics such as underwater photography techniques. Diving with orcas, etc. An exhibition of underwater photos from the “17th TDEX Underwater Photo Contest” and underwater video clips from the “TDEX Underwater Moment VDO Contest” which was held for the first time. To compete for prizes worth more than 300,000 hundred thousand baht, there were more than 600 pictures and 130 video clips entered in the competition, and the winners will be announced at the opening ceremony. And because this year celebrates the 20th anniversary of the Thailand Dive Expo, special Limited Edition souvenirs have been created in 3 formats, including the “Aroma Book, Aqua de TDEX scent” for those who purchase 25,000 baht at the event. (Limited quantity according to specified conditions) Eye mask set “TDEX Eyerest & Escape Set” and colorful blanket doll “TDEX Box Fish” for sale at the event. Part of the proceeds will be donated to the Foundation for Environmental Conservation. In addition, visitors to all 3 events will have the chance to win prizes such as basic, advanced and freediving diving courses, diving equipment. Famous brand water, divers’ gadgets and many prizes. Along with tasting aromatic coffee from a special recipe from Nespresso (limited quantities per day)
In addition, we also gathered entrepreneurs in the diving business to organize more than 285 booths and the best diving equipment from leading brands. Underwater photo and video camera with professional guidance A diving institute that meets standards, diving trips, Liveaboard boat service and beautiful Dive sites, top-notch accommodations, and many more at special promotional prices.
During the period after the COVID situation Diving tourists There is still an increase in diving activities both domestically and abroad. It is expected that in 2023 the diving market in Thailand, especially diving schools. Diving equipment shop and diving tour boats It has a total market value of 1,330 million baht.
Currently, there are 2 types of diving tour boats open for service in Thailand on both the Andaman Sea and the Gulf of Thailand: boarding and sleeping on a boat (Live aboard) and submarine day trips (Day Trip). 2 types have an average income of approximately 380 million baht per year.
In terms of teaching diving Thailand is one of the countries where people from all over the world are interested in learning to dive. Traveled to study and passed the exam until becoming a diver. Most of them study in the areas of Koh Tao / Samui / Phuket / Krabi / Pattaya, resulting in the production of divers who graduate from Thailand in various courses. Rise to the top of Asia. In 2023, it is expected that there will be more than 20,000 people who will graduate from Thailand who have learned to dive, with a value of more than 300 million baht (*Number of people learning to dive Based on PADI certification, one of the most well-known diving certification institutions)
Currently, the market price of diving equipment in Thailand It’s a pretty good price, not too expensive, and at certain times. It may be cheaper than buying abroad. It is expected that in 2024 the total sales of the diving business in Thailand will increase
Thailand Golf Expo 2024 is ready to upgrade to the largest annual golf business products and services exhibition in Asia.
The second event is “Thailand Golf Expo 2024”. This year marks the 10th year of the event. It is an exhibition of products and services for golf enthusiasts. with leading operators coming to offer golf course green fee packages Selling golf equipment, accessories, and golf sportswear from various famous brands. For this year’s Thailand Golf Expo, it is a continuation of the success of last year’s event. which helps support the golf tourism business continuously Promote golf resorts and golf courses of Thailand to buyers. both domestically and abroad There is also a golf putting competition activity “1 Putt 100,000” which is a highlight activity of this event. Come challenge the putting skills of golfers of all generations and participate in the “Swing Quick Fix” activity with the Golf Simulator that will help golfers adjust their swing for better golf. Thailand has approximately 200 golf courses throughout the country. There are approximately 160 private golf courses open for commercial use, with another 40 being government golf courses. Government and state enterprises which golf courses in Thailand It is of interest to foreign tourists. This is because the price of golf course services in Thailand is cheaper than in many other countries. In addition, the golf course’s services are of high quality and standard. Therefore, it attracts more foreign golfers to come and play golf. together with the increasing popularity of golf The golf course business is still likely to grow at a rate of not less than 10% following the trend of golf that is still strong among Thai golfers. especially the family market This makes the market for Thai golfers expand widely, covering all genders and ages. From youth groups to elderly groups
The need for outdoor travel Continuing to add more adventures, N.C.C. moves forward with Outdoor Fest 2024, complete with promotions for products, services and activities.
The third event, “Outdoor Fest 2024,” which is being held for the fifth time, is an expanded profile. To meet the needs of those who love outdoor travel on land, water and air, there will be leading operators from Thailand and abroad. They come to sell camping, hiking, drones, SUP boards, surfboards, jet skis, kayaks, and resort accommodations. Including packages of adventure travel and outdoor activities at this event. by outdoor travel activities, adventure, alternative tourism and ecotourism It has become increasingly popular. And this group of tourism markets has changed according to market advancements in technology and advertising, causing this group of tourism to change according to market demands quickly. This makes the Outdoor Fest 2024 event an important opportunity for tourists who love outdoor travel. Have chosen to buy products using the latest technology.
By organizing Outdoor Fest 2024, we will mobilize a full range of shops in this business that meet the goals of every outdoor tourist group. with the best offers of a wide range of products Including experiencing adventure activities and much more, such as on-stage discussions with Travel Influencers, conservative travelers, and famous photographers. And join in the chance to win many prizes that will be given out at the event.
There will also be activities at the event, including the coffee community zone Caff ‘n Camp (Caff ‘n Camp), a stargazing dome and a simulated moon. From the National Astronomical Research Institute (NARIT) and promotions with KTC and Central cards, receive cash back, e-Coupon and many free gifts at events.
Ms. Somruedee Chitjong, Deputy Governor for Domestic Market The Tourism Authority of Thailand (TAT) said that the overall tourism situation Estimating the number of tourists and tourism income Increased than in 2023 during the same period. From October 2023 – March 2024, the number of tourists is expected to be 2 trillion baht. In 2024, TAT continues to aggressively market to stimulate travel and generate tourism revenue totaling 3 trillion baht, with the direction of promoting tourism. Tourism in the domestic market in 2024, TAT focuses on promoting tourism in secondary cities. Promote weekday tourism and organize tourism promotion activities to encourage Travel was born under the concept of 365 days, the wonders of Thailand can be visited every day through Soft Power Thailand.
The Tourism Authority of Thailand places importance on sustainable quality tourism. Therefore, we focus on creating awareness and presenting tourism products. that meets the lifestyle needs of a group of quality tourists Groups of tourists with specific interests Nowadays, outdoor activities are continuously popular. Both among Thai and foreign tourists, such as water activities, camping, and golf activities. Many areas in Thailand can meet the needs of tourists very well, for example, the southern region has various islands that are popular for diving. including snorkeling, scuba diving and Free Dive, while many golf courses with leading standards are scattered in various regions. In addition, outdoor camping tourism is highly popular among the new generation.
For organizing the Thailand Golf & Dive Expo plus Outdoor Fest 2024, TAT has continuously supported N.C.C. Company in organizing the said event. To reinforce the readiness and potential of Thailand’s tourism products and services. which in addition to stimulating travel Generate income for tour operators from trading travel packages and related equipment. Income can also be distributed to local communities by linking tourism to other tourist destinations. In the nearby area, it also incorporates the concept of social and environmental responsibility for tourists. to achieve sustainability as well Organizing this event will be able to create great tourism value. It is expected that 26,874 packages will be traded and generate approximately 200 million baht in revenue for the tourism industry.
While Ms. Suthiwan Amatayakul, Director of Product Value Addition and SMEs Product Design, Institute of Small and Medium Enterprise Development (ISMED), said that in promoting SME entrepreneurs in the tourism industry It can be considered one of ISMED’s important missions because it is a business that distributes income to all sectors, down to the foundation. And there are a lot of people involved. Especially in organizing the event “Thailand Golf & Dive Expo plus OUTDOOR Fest 2024” it can be considered as promoting the tourism business. that spread to every region throughout the country It is also a high quality tourism market.
Therefore, ISMED provides full support. By entrepreneurs participating in the trade show Thailand Golf & Dive Expo plus OUTDOOR Fest 2024, especially those who can immediately support the project to promote entrepreneurs through the BDS system of the Office of Small and Medium Enterprises Promotion (OSMEP), which will receive Receive a subsidy up to 80% for attending the event. Details information https://bds.sme.go.th/Service/Detail/1021
Lifestyle tourism products and services expo “Thailand Golf & Dive Expo plus OUTDOOR Fest 2024” will be held from 16-19 May 2024 from 11:00 a.m. to 8:00 p.m. at Halls 5-6, Convention Center. Queen Sirikit National Park Those interested in visiting the event can follow the progress of diving activities on Facebook: Thailand Dive Expo (TDEX) or www.ThailandDiveExpo.com Golf activities Follow details via Facebook: Thailand Golf Expo or www.ThailandGolfExpo.com. Outdoor travel activities: Outdoor Fest. Follow details via Facebook: Traveler & Outdoor Expo or www.traveloutdoorexpo.com.
Source: Modern Tier
Modern Tier
Tags: NCC joins TAT expand highvalue tourism market Pointing niche tourism market growing ahead event Thailand Golf Dive Expo OUTDOOR Fest
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