Problems for Tiktok users that may shake up the election
Of course, when Tiktok is banned, those who are dissatisfied are those who use the platform to make money or do marketing to reach customers. With this law directly affecting their lives. That may cause them to lose their income and completely exhaust their means of making a living.
For small and medium-sized companies with a young customer base, a ban on Tiktok will have a severe impact on these companies. Even though other platforms are now starting to support short videos, the atmosphere, community, and usage culture are different and will require a lot of adjustment. Meanwhile, large companies will not have this problem because they already have other channels.
The group that has been equally seriously affected is the music industry. One of the key foundations of Tiktok’s popularity is its merger with Musical.ly, a large music application, which made Tiktok initially use it as a Application for publishing various music works Leading to the emergence of quite a few artists’ works.
Tiktok’s advertising revenue, which comes mostly from royalties for music used within videos, is worth $18 billion per year. Including those who have watched short clips from Tiktok, there is a 56% tendency to listen to new songs or podcasts, so this is considered a large promotional channel. and the suspension may cause widespread losses.
These factors have created quite a bit of anger among Americans. And it may cause in the election that the new generation, including those affected, tend to vote for the party that doesn’t agree with the ban on Tiktok. It is therefore not surprising that rival candidates like Donald Trump shows unprecedented support for TikTok
Trends of what will happen from now on
True, Trump may have expressed his disapproval of the ban on Tiktok, and it may have been an option of hope for users. But if assessed from the past behavioral trends of Trump himself Even if he wins the election, he will not confirm his veto of the bill. He was the one who initiated the anti-China policy that led to a large-scale trade war.
It is also possible that once elected, he will continue his ultra-nationalist policies. As a result, Tiktok, a Chinese app, will not be affected. Or maybe he will move forward with passing this bill. Let the past comments be just that. Policy for obtaining votes
Of course, the Chinese authorities are not silent. Even though Tiktok has repeatedly stressed that they are not involved, they have responded as well. When there was information from Apple that they had to remove the company’s messaging applications such as Whatsapp and Threads from the App Store in China as ordered by the Chinese authorities.
Chinese authorities are clearly not sitting idle when it comes to moving forward with the US bill to ban Tiktok, so it’s difficult to predict if the bill is approved and enacted, it could increase tensions between the two countries. Because China feels that the United States is stealing Tiktok’s commercial technology from China, especially Tiktok’s unique algorithm, which has been called the best on social media.
That means that even after a new president is elected, Tiktok may still be banned from the United States.
Origin
https://techxplore.com/news/2024-03-tiktok-parent-company-agent-chinese.html
https://techxplore.com/news/2024-03-big-brands-pivot-easily-tiktok.html
https://techxplore.com/news/2024-04-tiktok-music.html
https://www.bangkokbiznews.com/business/1117986
https://techxplore.com/news/2024-04-apple-whatsapp-threads-china-app.html
https://techxplore.com/news/2024-03-tiktok-secret-sauce-caught-china.html
https://techxplore.com/news/2024-04-owner-musk-opposed-competitor-tiktok.html
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