AI Search Engine VS. Google, the information search war where Google still holds the upper hand (some)

It seems like now everything (or who) will be affected by AI.

As we know now, AI has begun to enter the search business (Search Business) and it has not been enough recently. If anyone has noticed, they will see that Google search results themselves seem to be getting worse than before. (The reason may be that the huge amount of inaccurate information that AI creates reduces the quality of information on the internet.) Plus, tools like ChatGPT, Google Gemini, or Microsoft Copilot are getting better and better.

We are about to enter a new era of searching and consuming information everywhere.

Companies like Perplexity or You.com promote themselves as “Next-Generation Search” or a new generation search engine that is ready to compete with the market leader like Google. But that doesn’t mean Google will give up easily because they (or Bing, for that matter) have also developed a search engine that uses AI technology behind them.

Is it possible that in the future we won’t have to sit and click on links one by one anymore? Just ask…and get the answer?

Search is not just about finding information.

Before going to answer that question. We must first understand that Search Engine for general users is not just a search engine for information.

In addition to Google being used to find the information we need, Many people use it to find nearby restaurants. Find a message in your email box that was a long time ago. Type to find news about hot topics online. Use it as a starting point to go to other websites. (Who has never typed Shopee/Lazada in Google sometimes) or some people even type ‘Google’ to go to Google on Google too.

We think of it as an information tool. But in reality, it performs many more functions than that.

Therefore, if you want to compare a search engine in the form of AI (that types a question like a conversation and gets the answer) to Google. In fact, you have to look at how many things Functions that we use Google today Can AI search engines do this?

David Pierce, editor of Verge, a global technology website (Previously worked at The Wall Street Journal and Wired) So he conducted an experiment on this matter by taking the words that people searched for most on Google and testing them with various AI search engines.

He said, “In some situations I’ve found that language model-based bots are actually more useful than Google. But for the most part I found it very difficult no matter what, AI or whatever. It can replace Google as the center of the web.”

AI Search Engine VS. Google

How is each type of search?

Navigation

This means typing the name of the website you want to go to into the search box, such as YouTube, Facebook, Yahoo Mail, Shopee, etc. Google’s job is to take you to that website.

For Google, anything you type comes up first. But when it comes to AI search engines, it gets a little confusing. For example, if we type beartai on Google, the BTbeartai website will come up first. Just press the link to go to the website. If it’s an AI Search, it will bring up a long list of information about that website/company, even though what the user wants is just a link to go to that website.

It would be nice to have additional descriptive information. If that’s what you want. But waiting for it to be printed until the end in several paragraphs explaining what the company is doesn’t seem like much of an answer.

Real-Time Information Query

Find real-time (or latest) information about something we care about, such as Liverpool football scores, Manchester United football scores, weather conditions, Chiang Mai PM dust levels, etc. We may not even care where the information comes from. Just getting the information is enough.

For example, finding the word “Liverpool football results” (most recently it was 0-3 at home)

If you Google it, it’s the latest competition results. But if you go to AI Search, you’ll get the same results. But not the latest It will be a game from last month. The match against Man City was tied 1-1.

Or like finding restaurants in the area where we live or that require our information, Google will be able to find the information better.​ (It must be said that this may not be very fair to the AI ​​Search Engine because Google has more information about us.)

Evergreen Information

Finding information that can actually be used, such as “Explain 3 Body Problem Mathematic Like I am five” or “Why are there tides and tides?” ” etc.

In fact, searching for information like this Both tools give good answers. And in fact, AI Search Engine may even be able to do better. Because it only picks up the answers we want from the articles/resources we want to answer for us.

But the problem is a matter of accuracy. Because sometimes you will find answers from AI Search Engine that are wrong as well. Therefore, in the end, you may have to search for deeper information yourself.

But if it’s a search term like ‘Instruction’ such as ‘How do you take a screenshot on a Mac?’ or ‘How do you wipe data on an iPhone?’ Both tools can do this, but the AI ​​Search Engine seems to provide cleaner and more concise answers. No need to search for further information, just follow along.

Exploration Query

This is a question to research. It is a process of learning and further application such as “Why was aspirin invented?” or “If we walked on the moon What will our body weight be?” or “Who is Khun Nui Showdown?” etc.

It’s a search term that doesn’t usually come out on top. It’s Google’s own and isn’t something that most people Google on a daily basis. But it’s something that AI Search Engine does very well because it gives answers that are like a conversation, like a question and answer. But if it’s Google We have to sit and click on links to find information to piece together ourselves.

Recently, AI Search Engines have posted the source of the information as well. Which we can use to refer to the information again to see if it is correct or not.

summarize

In the end, now it depends on what we want to do. Each tool works in different ways.

Google itself has developed a lot more than before. There are widgets, information summaries, images or news displayed in real time. It’s not just a list of links stretching down in bars like before.

Even though Google still answers many questions, it must be acknowledged that AI Search Engine has its own advantages. Google knows this well and has created its own AI Search Engine (Gemini).

Google must develop its own search technology to fill in the weaknesses. No one wants to click on dozens of links to find the information they need. But at the same time, the chat box that answers everything is long. Some are right, some are wrong. AI Search Engine is still not the complete answer.

Google doesn’t die easily. But if we don’t adjust, we will probably lose quite a few users as well.