Apple cuts Vision Pro shipping plans nearly in half as demand falls short of expectations

Ming-Chi Kuo, an analyst at TF International Securities, claims that Apple has cut its Vision Pro shipment plans in 2024 from an expected 700,000 to 800,000 units to just 400,000 to 450,000 units due to demand falling far short of expectations.

Analysts see Apple’s planned cuts to Vision Pro shipments as a sign that demand in the United States is growing. significantly decreased more than expected

The Vision Pro is currently only available in the US, but analysts say Apple is looking at new markets or selling it outside of the US. Before this June It is expected that Vision Pro will launch in additional countries during WWDC 2024 developer conference.

Although Vision Pro shipments are expected to decline next year, But analysts believe that Apple has no plans to launch a new Vision Pro model in 2025, but Apple will continue to improve the user experience. And expect to see major improvements to Vision Pro in 2027.

Source – MacRumors