Upgrade clarity Samsung launches AI TV with intelligent features on the screen.

[ทีวียุคใหม่] One of the electrical appliances that almost every home has is ‘TV’ nowadays. In addition to its size and clarity, it can be called an important selling point. There is a matter of ‘Smart features’ that help enhance the use of the TV to be more worthwhile than before Watching content or games is more entertaining than ever. Recently, Samsung has launched several new TV product lines. Ready to announce that we have been the leader in the TV market for 18 consecutive years!! and will continue to be the leader as well. What is Samsung confident in? Let’s take a look at this article.

Going back to the recent Samsung AI TV event. The company has brought several premium TV models such as Neo QLED 8K, Neo QLED 4K, Samsung OLED, Micro LED, Lifestyle TV and Sound Device to officially launch in Thailand. Ready to highlight intelligent features from AI that will revolutionize traditional TV viewing like never before.

Chawapoj Thienthong, Director of Samsung’s Audiovisual Business Group, revealed at the event that “In 2023, the company captured 30.1% of the global TV market share. This success is the result of the group’s TV-focused strategy. Premium and large screen Powered by cutting-edge QLED TVs and OLED TVs.”

From this statement It can be considered that Samsung has emphasized the key selling points of the TV. [ขนาด] and [ความคมชัด] For a long time, until in 2024, Samsung plans to use AI in more TVs after developing AI chips in TVs for quite some time. Ready to promote it as a new selling point for TVs in the future.

For example, the Neo QLED 8K is a flagship TV that comes with 8K resolution, but with current content still focusing more on 4K or Full HD, this is the source of AI Upscaling technology that will help upgrade the content. The sharpness is closest to 8K. It is processed through a new AI chip like NQ8 AI Gen3 that is 8 times stronger than before.

In addition, there is AI Motion Enhancer to help capture fast-moving images without being broken or missing. Or make the display of fast animations more clear, and there is also Real Depth Enhancer that can add layers of depth to make it realistic. Separate the foreground and background to give the image more dimension. Ready to deliver a flawlessly accurate audio experience with the AI ​​Active Voice Amplifier that excels in separating conversation sounds from background noise.

The next model is the Neo QLED 4K, which uses the NQ4 AI Gen2 chip to improve the display efficiency of 4K content to be more colorful and lively, meaning it doesn’t look like fake 4K, but full 4K. Both light and color In addition, there is enhancement with Real Depth Enhancer and Quantum Matrix Technology, increasing the display dimension and increasing the perfect contrast.

In addition to having AI help with the display, Samsung also has many interesting smart features, such as AI Energy Mode that can save up to 30% more on electricity costs without affecting the quality of the picture. AI that can Learns and adjusts to the user’s needs, such as AI Auto Game Mode that will start working while playing games. Helps optimize picture and sound for a more immersive gameplay. AI Customization Mode adjusts each scene according to the user’s needs.

Finally, there is the matter of safety. Because the TV is considered an electrical appliance that is like the ‘center’ of the home, many people use the TV as the center for controlling other IoT devices in the home as well. Therefore, TVs are always the target of cyber thieves’ attacks. For this part, Samsung has developed Knox Security, a security system that specifically helps prevent hacking or data theft. which was last February It has been certified by Common Criteria, which is a standard for the safety of computer products. and information technology that has been accepted in 31 countries

All of these are outstanding AI or Samsung AI TV features that are like representatives of this new era of TV. It is believed that besides the Samsung brand, other brands will definitely develop themselves to be more active. The benefits will inevitably go to users like us who will have more options to buy TVs with AI installed.