Ming-Chi Kuo A famous analyst reported that Apple has cut production capacity. Vision Pro which is planned to be delivered in 2024. due to decreased market demand Including preparing to reconsider the next production plan.
Ming-Chi Kuo, famous analyst A report on a personal blog on the Medium platform states that Apple has reduced production of the Apple Vision Pro due to lower demand.
Apple’s reduction in Vision Pro production orders is very interesting. This order comes before the Vision Pro will be available internationally outside of the United States. which emphasizes that Market demand is likely to be less than Apple previously estimated.
Ming-Chi Kuo goes on to report that Vision Pro sales are likely to be 400,000-500,000 units in 2024, more than double what Apple had previously estimated. 700,000-800,000 machines
This drop in demand for the Vision Pro has had quite an impact on next-generation development plans. This means that a cheaper version of the Vision Pro (US$3,500) may need to happen.
One additional interesting point is if Vision Pro doesn’t become a trendsetter. (Trendsetter) for the AR and VR markets may make this industry It may not be as successful as many technology companies had hoped. That includes Mark Zuckerberg’s company Meta.