Xbox profits increase 51% despite sales of game consoles falling – BT beartai

Microsoft’s gaming division, Xbox, is known to be unable to sell consoles to competitors like Sony and Nintendo, but it seems that Microsoft hasn’t given up on it and has changed its policy to buy popular game publishers. And also announced that Xbox games will be sold on competing consoles as well.

And after changing the policy, Microsoft’s Xbox division finally started producing better results. Especially after the acquisition of Activision Blizzard, XBox saw revenue increase by nearly 50% from this historic acquisition. As for the latest operating results, there are consistently good results. Because in the second quarter 2024 earnings report, Microsoft increased sales by 51%.

However, if we look at sales of the XBox game console, it continues to decline. This is despite efforts to market a more affordable version of the Xbox Series S, with Xbox hardware sales down 31% compared to last year.

The decline in popularity of Xbox hardware will affect Microsoft’s marketing as a console manufacturer. That might change Because the sales of the Xbox division’s games increased not because of sales of game consoles. But it is because of the acquisition of Activision Blizzard which has many famous games in the network, resulting in additional overall income.