vivo launches “BlueImage” a camera brand Expected to debut on the X100 Ultra

vivo announced the launch of “BlueImage,” an imaging technology brand under development by the company. And it is likely that the technology from the brand will debut on the soon-to-be-launched vivo X100 Ultra.

The word “Blue” is often used in conjunction with the Vivo brand. It has been nicknamed “Blue Factory” by fans. More details about BlueImage are expected to be released soon, possibly around the time the X100 Ultra launches.

BlueImage will initially cover various imaging technologies such as the V-series image processing chip that was first introduced in late 2021 and the latest model such as the vivo V3 used in the X100 series smartphones. In addition to the processing chip, vivo has also developed its own image processing algorithms.

For BlueImage, it focuses on solving photography problems such as backlit photography, photography in low light conditions. Including taking group photos and other functions

In addition, vivo continues to expand its collaboration with Zeiss to develop lenses for smartphones. By such cooperation “It will enter a new chapter,” according to Jia Jingdong, vivo’s vice president of marketing.

The vivo X100 Ultra is described by executives as a “Pro-level camera with call function” which is rumored to use a 1/0.98-inch Sony Lytia LYT-900 (50 megapixel) image sensor and a 100 mm Periscope lens (4.3x zoom) with 200 megapixel sensor

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