Look at the success of the BBA Thammasat team, World Business Planning Champion in Canada.

Take a look at the success of the Thammasat BBA team, world champions in business strategy planning from the Sauder Summit Global Case Competition 2024, Canada, along with ‘2 big prizes’, creating outstanding results above 16 teams from business universities around the world.

Miss Suchada Charoenkittitham Fourth year students, Bachelor of Business Administration program International Program (BBA), Faculty of Commerce and Accountancy, UniversityThammasat The team representative revealed that the Sauder Summit Global Case Competition 2024 is a business strategy competition that lasts for 5 days. In the atmosphere of the competition, the committee will give questions to each team. This year there are 16 universities in the field.businessParticipating such as Copenhagen Business School, CUHK Business School, University of Glasgow, Adam Smith Business School, etc., including BBA from Thammasat University.

The competition will be divided into 3 rounds, with the first and second rounds lasting 5 hours each, while the final round will have 24 hours for contestants to analyze. and business planning The difficulty of the competition this time aside from the limited time, there are also quite difficult questions.

“This team will have 4 people, starting with myself first, along with Bunburit Kittirattanakun, Manasaya Ploynamphon, Saensane Muneekanon, all 4th year students. Each person has experience and shares work. For example, I myself will present and do storytelling, another friend looks at financial aspects and plans, and another person looks at the overall picture.”

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2 international business strategic planning questions

For the first question,business planto the airport that wants to attract people to use the new platform and the new website that has just been launched And from the study, it was discovered that the behavior of people who use airport services is not aware that this platform exists. And more importantly, most don’t want to log in. The team has presented an email marketing solution. Send emails to customers in different groups. For example, groups that focus on shopping will focus on walking. Find interesting shops or business groups that want to know the queue for providing services, etc. Including solving the problem of people not wanting to log in by having them scan their boarding pass and log in automatically.

The second problem is that the GEO location industry needs a new business model. The team presented this technology for use in carbon credit detection. As for the third challenge, it is the final round, which takes 24 hours, by SAP, a software company. Enterprise who are looking for ways to make partnersbusiness which are mostly SMEs Can make money with running technology The team proposed bringing in AI (Artificial intelligence) to help. Customers can put their work into the portal and then let AI match it to which service is suitable, for example, making an ESG report. Then the system will alert the part. Ner found out.

Opportunity for students to show off their potential “World Class Skills”

“Very proud of the first place award and the People Choice Award, which came from the votes of those who attended the competition. Because everyone in the team was in Year 4, there was only a month left until graduation and wanted to bring home an award, which they were able to do. From having prepared before joining the competition for months. But more than the reward is the friendship that you get from teammates, professors, and friends from other universities. After graduating, he plans to work in the business strategy field. By using the knowledge gained from the BBA course and self-development from competition, which is the skill of thinking quickly, acting quickly, being careful, and preparing to be able to work well,” Suchada said.

Dr. Woraphong Chanyungyuen, Advisor to the Dean for Academic Affairs and Student Activities for the Bachelor of Business Administration program International Program (BBA) as an advisor who was able to win the Best Faculty Advisor award from the Sauder Summit Global Case Competition 2024, said BBA Thammasat We have been teaching marketing, finance, and accounting for 32 years, aiming to create graduates who are skilled and will become good corporate executives. Be professional and have ethics

In addition to knowledge in the curriculum from faculty professors and corporate executives who have come to transfer knowledge to students The faculty also places importance on additional activities. This is an activity that the students created on their own. and sending to participate in international competitions approximately 8-10 times per year.

This is from the success of students who won awards at the Sauder Summit Global Case Competition 2024, which is this year’s big stage. It is the result of continuous team building, whether it be Boot Camp, organizing training, practicing academic skills. Analyzing and solving problems from business case studies Including soft skills such as teamwork. Time management In the end, the work was successful. At the same time, he has shown his potential as “world class skills” which is considered another quality product. And it also raises the level of BBA Thammasat.