Rich formula: ‘Nacket-Kofi’ scoop up tens-hundreds of millions through 7-Eleven

Convenience store “Seven Eleven” has more than 14,545 branches open nationwide. The business plan for 2024 has announced plans to open a total of 700 new branches throughout Thailand. Ready to have a policy aimed at supporting Thai SME products and the government’s soft power policy, therefore joining together to bring together 2 world-class superstars. “Jackson Wang” and “Ten-Chitaphon Leephonchaikul” Come join the new campaign this year with “Thai charm, everyone will love it” To join in expanding the Thai product market to be known to both domestic customers and foreign tourists.

As for Thai products joining the project, they will come from 4 regions, with each item being unique. and different, for example, the Nacket brand has produced many popular Thai desserts. From famous ingredients in the country Until creating sales soaring to 80 million baht, including Cofe, a fresh sugar brand which is a product that wins the hearts of many groups of customers

“Pattanan Saengsukkasemsak” Managing Director of Tanna Foods Company Limited, owner of the snack food brand “Nacket” (Nacket) Projecting the brand’s journey in the past. It has its origins in consignment sales at coffee shops. Various dessert shops Later, the product was presented to The team at 7-Eleven is another step in expanding products. and push the brand to be known This allows the brand to win the hearts of consumers for more than a decade. Currently, there are 35 products sold in 7-Eleven stores.

Company concept Focused on creating growth while supporting local communities. Therefore, we focus on products that are Thai. and local employment Aiming to bring snacks that are famous in each area but difficult to find. into the hands of consumers more easily Through cooperation with partners who already produce local products and have potential Come join in raising the level. Ready to develop products together

“At the same time, we are encouraged to use domestic raw materials. Therefore join in distributing income to communities and local areas. Create strong and sustainable growth for the country’s economic foundations. This is consistent with the company’s concept.”

• Pineapple cheese bread costs 400,000 baht per month, making 80 million baht.

For example, popular products with Pineapple cheese bread at 7-Eleven stores has generated exponential growth in sales. From ten thousand baht per month to over 4 hundred thousand baht per month.

Later, a new product was developed. Therefore, we chose to partner with the community. Ready to develop Thai desserts like “Kanom Pan Sib” that uses flour to make desserts. Mixed with Sangyod rice Native rice varieties of Phatthalung Province instead of wheat. From nutritional values ​​such as higher vitamin B, it helps promote the charm and create a product identity that is different from other brands.

“Nacket” products include 35 products sold in 7-Eleven stores in 6 groups: 1. Biscuits/crackers, pineapple filling, pineapple mixed with strawberry filling. Strawberry filling Using pineapples from Pranburi District, Prachuap Khiri Khan Province. and use strawberries from the northern region 2. Crispy fruit group, including bananas, potatoes, taro, pumpkin, raw materials from Sukhothai province. 3. Pansip group 4.Vacuum fried fruit group, in collaboration with Chumphon Province, developed crispy golden banana sticks. Crispy Golden Banana Crispy lady finger bananas

5. Seafood, developed together with the community in Trat Province, to crispy fish, crispy shrimp, crispy crab, and 6. Group of applied Thai desserts such as Khanom Ping, cookies, crispy puffed rice, using rice from Chiang Rai Province.

Overview: Each year the company purchases over 100 tons of agricultural products from each region per year, helping to create jobs and income for the local community. For the past year The company generates total sales of more than 80 million baht, with the main sales coming through 7-Eleven convenience stores, accounting for approximately 90%.

• “Kofi” from Oliang coffee expands to fresh sugar, supporting growth

Another brand that has joined this campaign with Thai beverage brands “Kofy” With a popular product, fresh sugar, that aims to use Thai agricultural raw materials to add value to a variety of beverages.

“Panee Kitpinyochai” Director of Sales and Marketing, Kofi Company Limited, said that the company has been in business for more than 40 years and has products that customers are familiar with. “O Liang Coffee” with brand “Kofy” Later it expanded to products. fresh sugar and focus on using raw material sources to grow high quality coconuts in the province Samut Songkhram Province and Samut Sakhon Province, where the products received a very good response. Because Thailand is a tropical country and fresh sugar drinks are refreshing. Therefore, it meets the needs of consumers in every group of various ages.

For fresh sugar Create sales growth all the time In the past year, it expanded 35% from 2022. As for the O Liang coffee group, It will create high sales growth mainly among adults and working age groups.

Brand concept Focusing on raw materials from famous plantations in the country Each year, the company purchases all types of agricultural products, such as fresh sugar from coconut palms, coffee beans, plums, roselle, and others, totaling approximately 2,000 tons, creating growth alongside Thai farmers throughout. Ready to lay down sustainable guidelines for the ecosystem From the source of raw material production

For Kofi, it has been in the coffee drink market for a long time. And the company can generate income exceeding 250 million baht in 2022 and the growth has continued from 2018 as well.

However, currently the brand has joined the campaign. “The charm of Thainess that everyone loves” is therefore another important channel in pushing Thai products to be more well known. In the role of Soft power of Thailand that customers need to get to know and choose to buy products Ready to stimulate sales in another way