Stock Dimension – Mr. Dong Jianping, Chairman of the Executive Committee, Haier Electrical Appliances (Thailand) Co., Ltd. Said: “Haier has accelerated its business plan in 2024. In the second quarter, it launched a new refrigerator product under the model Multi-door HRF-MD679, targeting a customer base in the age range of 20 – 60 years, focusing on the residential group. with a large family through the concept of “Multidoor of Higher Life”, reflecting the opening of the door to quality living by offering state-of-the-art features. and technology that responds to a new dimension in the popularity of refrigerator purchases according to the lifestyle of the new generation. Both in terms of functionality (Functional) with high efficiency in storing food and beverages in each section that can be customized according to needs. And on the Emotional side, the elegant design makes the kitchen stand out with class. Ready to perfectly support the lifestyle of modern people.”
In addition, the outstanding features and functional features of the Multi-door refrigerator model HRF-MD679 consist of 4 highlights: 1. Smart Color Screen: The appearance comes with bright colors. Can see clearly in dark environment or in areas where there is not enough light 2. Day Light: Light that is open to vision Through the soft light design on the surface of the refrigerator, it protects eyesight. Comes with a function to increase visibility every time you open the refrigerator. You can conveniently pick up the food at the bottom of the refrigerator. It also adds light to the freezer zone, making it easier to find food clearly even in dark environments. 3. HCS Plus: Keep food fresh for 2 times longer. The humidity zone is designed to be separated from the dry zone. To be designated for storing various types of food, with the humidity zone maintaining a humidity level of up to 90% and the dry zone 45%, which helps maintain the freshness of food for up to two times longer and 4. Fresher Shield: Control the temperature without ice build-up inside. Fresher will effectively prevent heat from entering the freezer zone without ice build-up inside the refrigerator, making it possible to maintain proper nutritional value.
“Last year Haier was able to occupy the top 3 positions in market share for refrigerator products in Thailand. that generated total sales of more than 1,486 million baht and the proportion of sales of large refrigerators grew up to 3%. In 2024, Haier continues to build on its success. By preparing to launch a new line-up of refrigerator products, including more than 10 series, to cover consumers in every segment. Ready to target refrigerator sales throughout the year at 36% or approximately 2,029 million baht.” Mr. Dong Jianping Summary
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