Date: April 26 of every year to commemorate the first trade exhibition of Thailand on April 26, 1882 by the royal wish of King Rama V to publicize and promote products. Thailand from all over the country to the world market, causing in the past year 2021 the Cabinet has announced that there will beOrganizing national conferences and exhibitions or National MICE Day It occurs regularly on April 26th every year.
For this year, Mr. Chiruit Isarangkun Na Ayutthaya, Director of the Convention and Exhibition Promotion Office. (Public Organization) or TCEB revealed that organizing MICE DAY 2024, which is the 4th time, is under the concept of “Connecting the World, Elevating the Economy: Connecting the world with MICE, elevating the Thai economy to the world stage.” which comes with a presentation of the direction of development of the MICE industry from a business event organization business to a supporting role in driving national development.
TCEB gives importance to businesses with potential in 4 areas, which are the target industries of the future, consisting of food security (Food Security), creative business (Creative Soft Power), health innovation (Health-Tech Innovation) and development. Smart cities (Urban QOL & Mobility) are considered a business field that will influence the world’s economy and society in the future.
The importance of the MICE industry is that it will help drive the target industries of the future to grow into a highlight of Thailand. At the same time, it will elevate Thailand to be a High Value-Added Destination in Asia (High Value-Added Destination).
In addition, at the opening of MICE DAY 2024 there was a special lecture from Danny Levy, organizer of Money20/20 Asia, the world’s leading financial technology exhibition. There was also a presentation of vision from senior executives from the 4 target industry groups.
Dr. Karndee Leopairot from the Future Studies Research Center FutureTales Lab by MQDC explains from the perspective of smart city development that Some foreign investors or event organizers view Thailand as friendly and safe for organizing various events. Including being open to diversity of thought. Importantly, it is still easy to travel into the country. But there is still a problem with public transportation that is not connected. and a system for using money via QR that has not yet been linked to network service providers in some countries
Ratchakrit Sanguanchewin from Siam Kubota Corporation Company Limited spoke about the issue of food security that Although most farmers are starting to enter the elderly stage But there are still many new generations who are interested in farming. Therefore, it is necessary to have technology to support it. In order to reach the new generation more easily, whether it is an online planting calendar or using drones to help
In addition, Ratchakrit also added that The problem of global warming is also an important factor that affects the entire agricultural system from the beginning of production. Especially the use of water in cultivation. Because even though the plants are planted the same amount But the amount of water is less. There is a need for technology to come in, for example, growing sugarcane that reduces water use by 30% because it uses water directly into the roots instead. This is because watering the soil surface normally will cause the water to evaporate due to the extremely hot weather. It can be said that the problem of global warming is considered to be quite related to food security.
Thanat Juwiwat from Yggdrasil Group Public Company Limited spoke about the issue of creative business saying that Thailand’s soft power is diverse and can be exported through a variety of content as well, whether it be games, series. games or other digital content To allow foreigners to understand Thai culture more Thanat personally produced games about Thai ghosts to be distributed internationally and received good response. Moreover, it is seen that Thailand and Thai people are naturally very creative. If you can cooperate with foreign countries through MICE, it will make you more successful.
Dr. Tanupon Wirunhakarun from BDMS Wellness Clinic and BDMS Wellness Resort explains in terms of health innovation that Currently, Thailand is considered a destination for those who are already interested in Health and Wellness. Whether it is ecotourism Health tourism activities Food and herbal medicine Including various health care programs with scientific results certified It is expected that by 2027, the Wellness Economy may grow to approx. 847,000,000,000 dollars or approximately 31,305,120,000,000 baht, with the latest health economic data in Thailand being approximately 340,000,000,000 dollars or approximately 12,565,890,000,000 baht
Within the event MICE DAY 2024 It consists of activities that are useful in looking at the future of the MICE industry in various aspects. as well as showcasing new innovations and technologies For MICE entrepreneurs There will be an exhibition zone in honor of His Majesty the King. On the auspicious occasion of His Majesty the King’s birthday. His Majesty’s 6th birthday or 72nd birthday was on 28 July 2024.
There is also the launch and introduction of a variety of products and services to promote the MICE market, including:
1. Zero Carbon Platform, a tool for calculating the carbon footprint of an event To promote a fully sustainable event
2. EXPOINFO platform, a center for collecting trade show information (B2B & B2C) both domestically and internationally, along with an Interactive Dashboard for entrepreneurs to select and view data and summarize results in various chart formats to use as information for deciding on strategic planning. Organize an event
3. BizConnect, an application that brings together every event that meets every lifestyle of the event business. Event management system and register to attend the event that is easy, complete, and complete in one application
4. Thai MICE Connect, a platform that brings together all forms of databases, products, and services related to the MICE industry and has developed into the first E-MICE Marketplace of the MICE industry in Thailand.
5. MICE Lane: Special lane immigration service at major airports to facilitate MICE travelers. and respond to the government’s visa-free policy
For the main exhibitionMICE is a platform for national development.” Divided into 3 zones through the perspective of the past, present and future:
1. Tracing the roots of creating Thai MICE, showing the history of “MICE” in the history of the Thai nation. that has played a role in building, revitalizing, and developing the nation continuously for a long time
2. Deliver experiences Through the MICE route, with the campaign “Team Meeting, Gathering in Love for Thailand” inviting event organizers and organizations in every sector. Come out to organize events and attend seminars all over the country. Through the MICE route, 7 Themes (Soft Power Series) that have the identity and values of each region. Including introducing highlights of MICE events (Flagship Events) in 4 regions in order to spread the organization of events and participation in MICE events and festivals to all regions continuously throughout the year.
3. Looking at Thai MICE through a vision of the future Showcasing examples of world-class highlight events that will take place in Thailand in the future.
TCEB together with its partners pulls and supports the work. To push Thailand to be a center and host of world-class events such as the UNESCO Creative City of Gastronomy Annual Conference 2024, the Udon Thani World Horticultural Expo 2026 and the World Horticultural Expo 2026. “Korat Expo 2029” includes the 2026 Annual Meetings of the International Monetary Fund and the World Bank Group and FIFA Congress 2024, which will be the first to be held in the ASEAN region.
Tags: TCEB promotes MICE DAY pushing MICE industry flagship platform Thailands development
