Haier (Thailand), the world leader in electrical products and innovation and the world’s number 1 electrical appliance brand for 15 consecutive years, launches the latest lineup of refrigerators, the Multi-door HRF-MD679, electrical appliance solutions. In the home for modern consumers Create an innovative future experience by designing a modern design that fully meets both functional and emotional needs. Targeting large family customers Highlighting the outstanding feature of preserving food fresh for a long time Ready to divide the zones as clearly as possible Supports the diverse lifestyles of family members Ready to move forward with products in the Mid to High group, aiming to push sales of the refrigerator segment throughout 2024, growing 36% or equivalent to revenue of over 2,029 million baht, reinforcing the international brand of electrical appliances.
Mr. Dong Jianping, Chairman of the Executive Board of Haier Electrical Appliances (Thailand) Co., Ltd., said, “Haier accelerates its business plans in 2024. In the second quarter, 2 has launched a new refrigerator product under the model Multi-door HRF-MD679, targeting a customer base in the age range of 20 – 60 years, focusing on residential homes suitable for large families through the concept of “Multidoor of Higher Life”, reflecting the opening of the door to use. Quality life by offering state-of-the-art features and technology that responds to a new dimension in the popularity of refrigerator purchases according to the lifestyle of the new generation. Both in terms of functionality (Functional) with high efficiency in storing food and beverages in each section that can be customized according to needs. And on the Emotional side, the elegant design makes the kitchen stand out with class. Ready to perfectly support the lifestyle of modern people.”
In addition, the outstanding features and functional features of the Multi-door refrigerator HRF-MD679 include 4 highlights: 1. Smart Color Screen: The appearance comes with bright colors. Can see clearly in dark environment or in areas where there is insufficient light. 2. Day Light: Light that is open to vision. Through the soft light design on the surface of the refrigerator, it protects eyesight. Comes with a function to increase visibility every time you open the refrigerator. You can conveniently pick up the food at the bottom of the refrigerator. It also increases the light in the freezer zone, making it easier to find food clearly even in dark environments. 3. HCS Plus: Keeps food fresh for 2 times longer. The humidity zone is designed to be separated from the dry zone. To be designated for storing various types of food, with the humidity zone maintaining humidity levels up to 90% and the dry zone 45%, which helps maintain the freshness of food for up to two times longer and 4. Fresher Shield: controls the temperature without frost. Inside, the Fresher effectively prevents heat from entering the freezer zone without ice build-up inside the refrigerator, making it possible to maintain proper nutritional value.
“Last year Haier was able to occupy the top 3 positions in market share for refrigerator products in Thailand. that generated total sales of more than 1,486 million baht and the proportion of sales of large refrigerators grew up to 3%. In 2024, Haier continues to build on its success. By preparing to launch a new line-up of refrigerator products, including more than 10 series, to cover consumers in every segment. Ready to set a target for refrigerator sales throughout the year to be 36% or approximately 2,029 million baht,” Mr. Dong Jianping concluded.
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Tags: Haier Thailand moves quarter launching model Multidoor refrigerator
