Mr. Pitak Ratchakitprakarn, Chief Executive Officer and President of PTG Energy Public Company Limited or PTG, revealed that Golak Company Limited, a company whose shares are held through PTG’s subsidiaries, has received Master Franchise rights. Subway in Thailand only
Food and Beverage business is 1 of the 8 main businesses that the company has. Aiming to invest according to the Diversify Portfolio plan to expand the Non-Oil business group to grow further. In the future, Golak Company Limited will play an important role in supporting the company’s growth. Including continuing and expanding the group’s business to strengthen Max World.
The company is preparing to open the first Subway store under the new Fresh Forward 2.0 concept in Asia. Serving freshness under the concept of Eat Fresh, Feel Good with high quality ingredients. which has been carefully selected Ready to expand drive-thru channels and Digital Platform & CRM through PTG’s strong Max World Ecosystem from the PT Max Card customer base of more than 21 million members in order to expand the customer base. Providing even more convenience, hoping to become a top 3 quick service restaurant (QSR) market in Thailand within 3 years, aiming to expand to more than 500 branches nationwide in 10 years.
“We set a goal in 2024 to expand 20-30 branches under an investment budget of 4-5 million baht per branch. If in the future we can increase the number of openings to 50 branches per year, we expect the income per branch to be 10 million baht or approximately 500 baht.” million baht, which will be a part that both promotes and expands Non-Oil income for PTG,” Mr. Phitak Ratchakitprakarn said.
By entering the restaurant business of the company This time it is in accordance with the plan that wants to push the proportion of income from Non-Oil even more. It is expected that this year will expand 40-50% from the year before fiscal year 2023, with Non-Oil income at 13,688 million baht, accounting for 6.88%. of total annual income
Ms. Petcharat Uthaisang, Managing Director of Golak Company Limited, revealed that after the company Having launched as the sole operator of “Master Franchise Subway” in Thailand, the company remains committed to creating sustainable and quality growth. It’s a better choice. For health lovers in the quick service restaurant (QSR) business and maintaining a brand that is in the hearts of the new generation.
“The company will open the first drive-thru branch in Thailand. within PT’s flagship gas station in Nakhon Chai Si within this year to meet the diverse needs of today’s consumers. and still focus on a location that is convenient and easy to access and clearly visible,” said Ms. Petcharat Uthaisang.
Currently, Subway has 148 branches. The company plans to expand more than 500 branches within 10 years, both in Bangkok and surrounding areas, tourist attractions. Including the main cities throughout the country. Focusing on department stores Community malls, offices, airports, hospitals, including Stand Alone formats to expand the customer base. and creating access to Subway stores The main target group is teenagers, working people and family groups.
