‘HOKA FLYLAB’ for the first time! In the Asia Pacific region, ready to launch Skyward X, the latest running shoe from HOKA.

HOKA® Thailand Revealing important brand experiences and innovations through a global campaign “HOKA FLYLAB” first time! In the Asia Pacific region, ready to launch Skyward The latest running shoes from HOKA

HOKA (Hoga) Thailand, under the supervision of Rev Edition Company Limited, the only importer and distributor of the Hoka brand in Thailand and in Malaysia. Organizing a grand event to reveal important brand experiences and innovations through global campaigns. “HOKA FLYLAB” First time in the Asia Pacific region So that Thai people can experience a world class experience. Moreover, they got to know the essence and remember the Hoka brand through the innovation of the brand. By organizing activities throughout 3 A full day and also considered a gathering of running celebrities. and two handsome young men who love to exercise Nack Charlie Potges and Diao Suriyon Arunwattanakul At the past Siam Discovery Plaza

The event also transformed Siam Discovery Plaza into a space of HOKA FLYLAB which combines the foundation of happiness and originates from the heart of the Hoka brand. A center where the brand’s latest innovations are showcased and attendees can participate in activities including 5 The zone consists of a zone displaying the history of the Hoka brand., Foot measurement service zone with shoe size recommendations using the system 3D Through a very accurate foot scanner SafeSize, Shoe testing zone that offers both line models Performance and model Lifestyle, zone Flylab Photo That allows everyone to come and take cool photos in style. Bird Fly View To post and share experiences through social media and zones AR Photo that comes with the innovation of HOKA You can also shop on the website. www.hoka.rev.co.th via tablet immediately at the event Flylab So it’s more than just a pop-up showcase. But it is also a brand check-in point that opens a space for everyone to experience the innovations of the Hoka brand.

in addition HOKA Pioneering running shoe brand Maximalist We have also launched the newest running shoes for training. Skyward that is ready to inspire all runners to achieve their goals and gain more distance by product team HOKA The most advanced cushioning system and carbon plate technology were emphasized when designing. Skyward By combining foam, carbon fiber sheet with a curve like a bow placed between the foam PEBA and the shape of the midsole, which includes technology Active Foot Frame™ Soft, responsive underfoot and foam upper Super Critical EVA The bottom layer is more firm for stability. It also supports the foot so it doesn’t move away from the shoe sole and shape. MetaRocker™ which is unique to the brand For stability and smooth running, helping to move forward easily. When all of these elements come together, they provide softness, cushioning, and stability for everyday comfort.

The Flat knit upper has a new zoning pattern that provides a snug, sock-like feel. The TPU heel counter reinforces the structure and a lacing system that provides more midfoot lockdown. Height 48 mm., drop 5 mm. Weight 261 grams for women’s size 8 and weight 320 grams for men’s size 10.

Colin Ingram Said HOKA Vice President of Products and Apparel: “Skyward Prototyping, reinventing, creating something new for HOKA, we increased the height of the midsole and completely reworked it using PEBA foam and a carbon fiber plate. This is generally the material associated with running shoes for race day. To create a super trainer running shoe suitable for runners with the ultimate softness experience for everyday running. Our team started with nothing to innovate the signature cushioning system that HOKA is known for. We look forward to sharing the unique Skyward X running experience.”

HOKA Skyward The HOKA Tower Box shoebox is limited to the first 100 pairs and will be available for purchase starting April 12, 2024 at all 3 HOKA Experience Store branches, online store, and store. hoka.rev.co.th and official HOKA brand distributors

Mr. Pornsak Chinwongwattana Chairman of the Executive Board of Rev Edition Company Limited added that “And this year, with the brand’s direction to expand growth to active customers. more lifestyle It is a great opportunity for Rev Edition Company Limited to announce the launch of its latest business partnership with JD Sports. The HOKA Lifestyle Athletic collection will be available at all JD Sports branches in Thailand and abroad. Malaysia From mid-April onwards, HOKA Lifestyle Athletics products will give customers a unique way to live an active lifestyle. You can more easily purchase HOKA shoes to wear with a variety of daily recreational activities through the JD Sports shop. HOKA shoes in the Lifestyle Athletic group are the recreational shoes version of the HOKA brand that still maintains the innovative technology that is The identity and heart of our proud Hoka brand shoes has been upgraded to look more modern with colors and materials that are different from performance shoes. To provide options to meet the needs of general customers of JD Sports.”