Santitarn Sathirathai looks at the future of success Must start with happiness in a world crisis

Overview of the world situation

Ajarn Santitarn sees that geopolitical problems are becoming fierce. It has had an impact on Thailand’s exports and tourism which has been greatly disrupted. Because Thailand depends on exports and tourism from foreign tourists.

Thailand itself is in dire straits affected by rising oil prices resulting from the war in the east.

But on the other hand, India And the ASEAN region is in a period of outstanding investment, so we must turn the crisis into an opportunity.

Ajarn Santitar invites you to look at how interesting the ASEAN region is, but Thailand is in the middle of the rankings, after Singapore, Indonesia, Vietnam, and Malaysia, which are more interesting for investment than Thailand.

When looking at China, it will be found that China has weaknesses, demand or purchasing power. But there are strong points on the supply side. is the production capacity of products As a result, nowadays we see China invading various markets around the world.

At the same time, around the world, the population is decreasing and the society is in an aging society, causing a competition for talented people, offering easier conditions such as visas that make it easier to start work for workers from other countries.

We should think about how to deal with the hot world situation. While the Thai stock market is at a high point and freezing cold, Ajarn Santitar joked.

Happiness at work is key.

But in crisis there is opportunity. The severe global situation has caused people to pay more attention to mental and mental health. Thailand itself has strong points in being a health center. We will probably find opportunities in this part.

And to be honest, AI is not anything new, but has been with us all the time. The new thing that comes in is more Generative AI, which these AI can fill the labor shortage problem, which is a real risk. But we have to think about how to use AI to replace the missing workforce, said Ajarn Santitarn.

It depends on whether we are ready to train people to learn how to live with technology or not. Because in the Disruption era, there must be reskilling of the population of all age groups within the country.

And we should turn the crisis into an opportunity by attracting talented people from around the world while the world is in chaos. Before the world system even established itself, it was Industrial Policy.

Milk, wine and whiskey: the corporate harmony of the world political order.

Knowledge in today’s world is like milk. Taken out of the refrigerator, it spoils quickly. But the important thing is Analytical and critical skills are important skills that many people use. Organizations need and need time to cultivate. To get good taste And another important skill is Like to learn all the time Exposure to new things is the most important thing, like whiskey. that need to be added and mixed to find new flavors It will come out and it will be pleasing to the people who drink it.

These skills are therefore very necessary in today’s world. And many organizations rank their priorities in such a way.

Therefore, we must think about how to strike a balance between technology and people, and most importantly, we must not forget that humanity must continue to live happily in the future. Caring for each other will be important.

In some matters, there may be constant changes. But it shouldn’t be changed often. We have to know ourselves and have our principles. We have to see what we have that can survive in this new world. This is the heart of the organization in the modern era.

Importantly, every organization must balance the success and happiness of employees. We have to see if we have succeeded and whether our subordinates are happy or not. If not, that is failure. Because happiness and success must come together, Achan Santitarn said.

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