Thailand rises! Thammasat students win ‘World Champion’ in business strategy planning 2024

First prize or winning the ‘World Champion’ along with another ‘2 grand prizes’ from the Sauder Summit Global Case Competition 2024 business strategy planning competition at the University of British Columbia (UBC), Vancouver, Canada in March. Ma is Thailand’s most proud work. which comes from the ability of the team from Faculty of Commerce and Accountancy Thammasat University (TU)

Because in the world of educational institutions that teach business administration (Business School), they know that The Sauder Summit Global Case Competition is a prestigious arena. and is a platform to showcase students’ potential Educational institutions and countries

And in this latest competition ‘4 students’ representing Thailand. From the Faculty of Commerce and Accountancy, Thammasat University, including Manassaya Ploynamphon, Suchada Charoenkittitham, Bunburit Kittirattanakun and Saensane Muneekanon, 4th year Business Administration International Program (BBA) students. Declaring the greatness of Thailand By being number one out of 16 university business teams around the world. who were invited to compete

more than that Thammasat student team Also won the People Choice Award from the consensus vote of the competition viewers and Dr. Woraphong Chanyungyuen, Advisor to the Dean for Academic Affairs and Student Activities. for the Bachelor of Business Administration program International Program (BBA) as an advisor was also able to successfully win the Best Faculty Advisor award.

For the Sauder Summit Global Case Competition, it is a business strategy competition that lasts for 5 days. There are problems in various industries for each team to plan. Including increasing income, reducing costs, expanding business The judges will be senior executives of leading organizations in their respective industries. In 2024, 16 leading universities will participate, such as Copenhagen Business School, CUHK Business School, University of Glasgow, Adam Smith Business School, etc.

The competition will be divided into 4 groups of 3 rounds, with the first and second rounds having a duration of 5 hours each. Contestants will be given approximately 20 pages of information. During the competition, internet access will not be possible. When the time is up, the judges will Arrange the teams that received the most points to the least. This order will affect the competition in the final round.

final competition There will be a total of 24 hours and the opportunity to use the internet. This round is similar in principle to the first two rounds. But it will increase concentration on the details of the content that must be presented. By dividing the competition into 2 sub-rounds to find the winning team to meet in the final or final round.

Manassaya said that in the final competition, there is a total of 30 minutes per team, including 20 minutes to present and 10 minutes to answer questions from the judges. Thammasat’s team was given a question about software. which the team agreed that it was difficult Because in addition to having limited time It also requires understanding the unique characteristics of the industry.

However, the Thammasat team is quite confident. Because while studying, he had experience in no less than 10 rounds of business case competitions and had quite a bit of experience from university activities. and practiced hard Therefore, when we received the problem, we began to work together to think of a plan. Then the work is divided proportionally. both in terms of analyzing the current situation In terms of presenting strategies, there will be approximately 2-3 types in terms of finance and risk.

Manassaya goes on to say that the strength of the Thammasat team is our understanding of the industry. The judges praised our team’s understanding of the industry. including good analytical skills And also pay attention to telling stories so that they don’t come out boring. Because sometimes the strategies of each team are similar. But the method of presentation is different.

“At this point, it must be said that teaching at university is very important. and played an important role in this success. Classroom content is a good basis for thinking. Activities and cases in the classroom Including various business case competitions was applied Teaching curriculum that allows students to actually use it has a real impact on competition. You can say that the knowledge from the classroom came out to be used,” Manasaya said.

In addition to the contestants The support team from the Faculty of Commerce and Accountancy, Thammasat University, is also very important, including many professors and seniors. Alumni who become coaches Teach the basics of every industry for understanding from the first year of study. And what is indispensable is Professor Dr. Woraphong, who is dedicated and gives close advice in every round of the competition.

Manassaya sees that the things gained from the competition can be used to further work in the future. Because she plans to work in finance.

“Really, I have to thank Thammasat University and the faculty, especially the advisors. teammates and coaches who give advice Personally, I want Thai children and Thai youth to receive support and have good experiences like we received this time. Because the support you get from the organization or from people with experience really helps with learning,” Manassaya concludes.