‘Thai travels Thai’ in the era of deep debt! Shocking target of 200 million people – times, revenue of 1.2 trillion

make by Tourism Industry Council of Thailand (TAT) Tourism Authority of Thailand (TAT) and Faculty of Liberal Arts Rajamangala University of Technology Srivijaya

As for the factors that entrepreneurs are concerned about, they are second. is higher energy costs Domestic economic conditions and people’s income that is not related to the cost of living All related to “Tourism purchasing power” of all Thai people

Confidence Index report identifies problems “Bad debt” (NPL) that it is one of the domestic risk factors expected to affect tourism in the 2nd quarter of 2024 after the problem of bad debt shows signs of accelerating!

According to the National Credit Bureau (Credit Bureau), in 2023 there were 1.05 trillion baht of bad debt in the system, an increase of 6.6% compared to 2022, with a significant increase in bad debt, including the automotive loan bad debt group, which expanded to 28%, credit cards grew 11.9% and personal loans grew 12%.

In addition, there is debt that is about to become NPL as high as 610 billion baht, an increase of more than 17.8% from 2022 and from the report of the Legal Execution Department. It is estimated that approximately 1.05 million debtors will be sentenced to repay their debts and be executed, totaling more than 15 trillion baht within the next 10 years, affecting “Household liquidity” For many more years to come!

Thapanee Kiattipaiboon Governor of the Tourism Authority of Thailand (TAT) said that TAT is still moving forward with its 2024 goal of pushing Thai tourists to reach 200 million times, generating revenue in the domestic market of 1.2 trillion baht.

“Despite the economic impact Thai people are in a lot of debt. Affects purchasing power But it is estimated that Thai people still travel. Focus on traveling frequently Adjust your behavior and turn to spending more economically.”

Consistent with the Confidence Index report Revealing the results of a survey of people with incomes of more than 10,000 baht, using a stratified random sample of 450 people nationwide, distributed by gender, region, occupation, and income range. “Travel Behavior and Spending of Thai Tourists” In the 1st quarter of 2024 (Jan. – Mar.) that the expenses of traveling to other provinces (excluding travel costs) calculated as an average of 6,856 baht/person/trip, more than the 4th quarter of 2023 which was 4,293 baht/person/trip, with an average overnight stay of 3.38 nights. “Accommodation place” The most popular place to stay is hotels at 58%, followed by resorts or bungalows at 35% and houses or condominiums for rent at 8%.

For the number 1 factor in choosing a place to stay is “Economical price” With a score of over 79%, followed by a sauna room, 63%, a public swimming pool, 57%, a fitness room, 48%, can accommodate multiple people, 46%, a karaoke room, 43%, a kitchen that can cook food, 36%, and a swimming pool. Private swimming pool or Pool Villa type (Pool Villa) 29%. The majority, 97% of Thai tourists, prefer hotels that include breakfast.

“Accommodation price range” Found that 1,001-2,000 baht is the most popular price range.to 62%, followed by 24% favoring the price range of 501-1,000 baht and 11% favoring the price range of 2,001-3,000 baht. “Accommodation booking channels” The most popular, 87%, were online travel agents (OTAs) such as Agoda and Booking.com, followed by 24% booking directly with the hotel, and 12% being walk-ins. Make your room reservation upon arrival at the hotel.

The TAT Confidence Index also surveyed people’s opinions regardingPlan to stimulate tourism and stimulate spending by tourists and the general publicfor “government” Money should be used to stimulate the economy and reduce expenses for the people. 96% think that water and electricity bills should be reduced. 66% should guarantee the price of agricultural products. 43% should distribute money. 43% should invest in fertilizer and animal feed factories. To sell at a cheaper price than the market and 38% should reduce the cost of the BTS Skytrain, MRT and Airport Link.

They also want the government to stimulate tourism and stimulate spending among tourists, with over 87% of them thinking that there should be an electric bus or train service to pick up and drop off passengers from Bangkok, Phuket, Chiang Mai and Songkhla to tourist attractions in the province. Adjacent free To distribute income and number of tourists to nearby provinces. Prevent the problem of overtourism (Over Tourism) for the sustainability of tourism resources.

80% think they want to have a project “We travel together.” and “Half each” Again, 73% want to organize product fairs (Trade Fairs) more frequently in main tourist provinces. 61% want to organize great tourism activities, events, or festivals. During school holidays in Asian countries To encourage more travel

While 48% want to increase man-made attractions by promoting or giving special rights to the private sector that wants to invest, and 44% want to have duty free shopping centers outside of Airports in Phuket and Bangkok To elevate Thailand to be a shopping destination in the world. Attract more high-income tourists to visit Thailand!