TikTok expands LALIGA collaboration in a big way Starting from Thailand to the APEC region.

TikTok expands LALIGA collaboration in a big way Starting from Thailand to the APEC region. Showing the power of the sports-loving community on TikTok, unlocking opportunities for real experiences outside the platform.

TikTok, the world’s leading short video platform, has partnered with LALIGA (La Liga), the Spanish football league. Moving forward with cooperation for the second year after the success of the first collaboration in Thailand. that leads to expanding cooperation at the regional level Ready to launch the LALIGA Adventure project, providing an exclusive experience for sports creators on TikTok from 9 countries across the APEC region to fly across the skies and experience watching famous football leagues from the sidelines at the event.” TikTok x LALIGA Extra Time: Unlocking next-level opportunities for the sports industry in Thailand” by targeting the cooperation between TikTok and LALIGA to enhance the community of football lovers through unlocking opportunities for real experiences outside the platform (Real -World Opportunities) for content creators, such as the opportunity to experience exclusive sports through the LALIGA network and the opportunity to be known in the international market through content creation. on TikTok

Mr. Namon Tingsapat, Sports & Gaming Operations Lead, TikTok, said, “The beginning of the strategic partnership between TikTok and LILAGA comes amidst the significant growth of the sports community on the TikTok platform. Viewing of sports content on the platform in 2023 increased by 95% compared to the previous year. Especially football, which is considered the number one most popular sport among Thai people. This is reflected in the number of views of football content on platforms like TikTok Thai football and TikTok foreign football which had over 340 million views and 2 billion views respectively during the past year. We saw the potential of the football community on the platform and initiated a partnership with LALIGA to support the football industry. Because we believe that today the scope of the sports industry is not only limited to athletes, clubs and sports associations. But the important force that has always driven the growth of the sports industry is ‘sports fans’ and ‘sports content creators’ who help create excitement and make football so popular that it is today.”

“Apart from football sports review content Competition analysis Updated matches worth following We are seeing the growth of new forms of sports content such as sports fashion. Other lifestyles of athletes when they are not on the race track or even exclusive content that creators have with their favorite athletes. This reflects the power of discovering the right content on TikTok, creating a strong community of football lovers and bringing this important partnership to the region. We are honored that Thailand is the first country to spark this collaboration. For this reason, we would like to thank Thai creators and users for building a strong sports community. as well as important partners like LALIGA who join in unlocking opportunities for real experiences outside the platform,” Mr. Namon added.

A partnership between an entertainment platform and the world’s leading football league unlocks possibilities across APEC: TikTok and LALIGA develop projects Under this strong cooperation, one of the main highlights of this year is the “LALIGA Adventure Project” that gives 15 top sports creators from 9 APEC countries the opportunity to go on adventures. Danger to get the most exclusive experience in watching famous football leagues abroad. This includes representative creators from Thailand like Khobsanam (@khobsanam) and Watalooknung (@watalooknungquotes) who will be on the field of the important match between FC Barcelona and FC Valencia that will take place. Recently, with the honor of barcelona club Including Atletico Madrid and EA Sports joining LALIGA Extra Time today as main partners of the Spanish football competition. This is therefore an important opportunity for sports creators to create in-depth content. Bring back the fierce competitive atmosphere for Thai football fans to follow closely. At the same time, TikTok and LALIGA will continue to support activities that provide new experiences. continuously both with current and future creators To promote their success and continue to inspire and entertain creators and fans across the region.

“After 7 years here, La Liga is well aware of the power of football that is as strong in Thailand as it is in Spain. Moreover, by joining hands with partners like TikTok together with all important agencies that have high influence in the sports industry, LALIGA EXTRA TIME was born to create a foundation that will reinforce the progress of the future of football in Thailand. Led by projects that have been talked about, such as the LALIGA Youth Tournament and TikTok Sports Hub, or work by the Football Association of Thailand,” said Ivan Godina, Managing Director of LALIGA for Southeast Asia, Japan, South Korea and Australia said

With the popularity and growth of content and the growing sports community, TikTok is preparing to officially launch a sports content center on the platform or “Sports Hub” to enhance the community. Sports Niti on the platform After piloting Sports Hub through the TikTokSports campaign It launched last year and has gained the attention of many creators and users, generating an average of over 350 million views per month. TikTok aims to make this center a space for creators. sports expert and users can create content Exchange information Providing complete entertainment related to sports together

This partnership demonstrates TikTok’s unwavering commitment to fostering engagement among the sports community. along with supporting the success of creators and insist on cooperating with partners To make the dreams of users come true for everyone. According to its role as a platform of opportunities for everyone