Celebrating 100 years in Thailand, launching ‘Johnnie Walker 100th Year Limited Edition’ | TODAY Bizview

Celebrating 100 years in Thailand Johnnie Walker Leading Scotch Whiskey Brands by the CompanyDiageo Moet Hennessy (Thailand) Product launch Johnnie Walker 100thYear Limited Edition Both Johnnie Walker Black Label and Johnnie Walker Red Label with a special box design depicting the Johnnie Walker story are sold only in Thailand.

The design of the box with a special pattern represents the passing of different eras from the past to the present. and continuing into the future of the brand that has been with Thai consumers for 100 years, which is conveyed through the design lines that appear in past memorable advertisements, such as the Johnnie Walker Red Label ad that features a snow-covered Democracy Monument. Reflects on the concept of ‘impossible, impossible, or not done’ and the story of Artificial Intelligence (AI) robots.

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In addition, Johnnie Walker has also launched a special 100th anniversary fashion collection, various items, on the Johnnie Walker Style website for consumers to choose, buy and collect, and a campaign to celebrate the 100th anniversary. that it will be Jackets, T-shirts, glasses from Johnnie Walker Style and also using the theme of celebrating 100 years in Thailand as part of the Diageo World Class Bartender competition, the world’s best bartender competition. Also

‘Jarini Wongkamthong’, Marketing Director, Diageo Moet Hennessy (Thailand) Co., Ltd. or DMHT Said that from 1924 until the present For more than 100 years, Johnnie Walker has been doing business in Thailand. In addition to delivering quality products The brand is committed to passing on inspiration to Thai people. and continues to develop product innovations

Ready to upgrade the quality and variety of products To meet the needs of consumers in every era Ready to pass on inspiration to Thai consumers to move forward without ceasing. On this occasion, we have launched the campaign ‘Johnnie Walker 100 years in Thailand, never stopping’. There will be various activities for consumers to celebrate throughout the year as well.

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